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Learning UP Podcast
Become the business leader your company deserves...
Welcome to the Learning Up podcast, the community for business leaders who want to learn and implement the correct tools, methodologies, and secrets.
Through my journey, I have met and learned from great CEOs and business leaders, and I will invite them here to get to know them and learn from the best of the best.
I'm Daniel Marcos, CEO of Growth Institute, an entrepreneur for over 20 years and CEO coach of over 12.
Join this community to learn how to scale your impact while reducing drama so you can enjoy the ride!!
Learning UP Podcast
S3E24. Recognize and Build your Buyer Persona with Jim Kraus
President, Buyer Persona Institute, a Division of KS&R
Jim has spent the past three decades managing high-performing market research teams on the client and supplier side.
In that time, he’s worked on hundreds of studies that directly inform marketing, sales, and product strategy, focusing on understanding buyer attitudes and behaviors. Jim’s focus is championing the “voice of the buyer”, particularly in helping clients improve the ROI of all their marketing and sales activities, including thought leadership, demand generation, lead nurturing, and sales plays.